BLACK ASSEMBLY

A LIVING ARCHIVE OF BLACK STORIES IN MOTION

STRATEGY, BRANDING, VISUAL LANGUAGE, WEBSITE DESIGN, DIGITAL EXPERIENCE, COLLATERAL.

Black and white aerial view of a city skyline featuring the Chrysler Building with its distinctive art deco spire, surrounded by numerous tall skyscrapers, with a hazy background and industrial chimneys in the distance.
Text on a black background with bright green letters that read, 'BLACK ASSEMBLY'.

Black Assembly is a cultural platform built to gather Black stories, events, objects, and ideas in one living digital home. The project needed a brand and website system that felt public, active, and easy to enter, while still carrying the depth of the culture, memory, and movement behind it.

Overview

Black Assembly is a cultural platform built around Black stories, events, objects, and shared space. The project needed a website and visual system that could make the platform feel clear, public, and easy to enter.

We created a bold digital direction built around movement. The site brings together community photography, oversized type, scrolling language, and a high contrast color system designed to work across web, print, apparel, and social.

The acid green became the signal of the brand. It gives the platform instant recognition across the website, business cards, posters, hoodie, hat, and laptop mockups.

The result is a digital home that feels active, direct, and ready for people to gather around.

A young man with dreadlocks wearing a black hoodie with yellow-green 'Black Assembly' text, standing outdoors under cloudy sky, looking down with one hand raised.

GATHER ☻ ARCHIVE ☻ WITNESS ☻ BUILD ☻ STUDY ☻ CREATE ☻ MOVE ☻ REMEMBER ☻

GATHER ☻ ARCHIVE ☻ WITNESS ☻ BUILD ☻ STUDY ☻ CREATE ☻ MOVE ☻ REMEMBER ☻

Black background with large white text that reads, 'Black stories, spaces, people, together.'
A laptop on an outdoor basketball court displays a webpage promoting an event called 'Black in Motion' and 'Black Assembly' featuring a group of diverse people, with the court, net, and a blue sky with clouds in the background.

A cultural platform built to gather Black stories, events, objects, and ideas in one living digital home.

A collage of Black community members and events, including street gatherings, protests, and cultural celebrations, with overlaying text about Black stories, spaces, people, and movements.

The core idea was gathering. Not just as an event, but as a practice: to archive, witness, build, study, create, move, and remember. Black Assembly was built as a place where culture could come into focus and people could see themselves as part of something already in motion.

CORE IDEA

A woman with braided hair dancing on the street during a gathering or protest, with people watching and taking photos in the background, and large text overlay reading 'Black Assembly' and 'the archive is still moving.'
Black and neon yellow cards with text promoting Black Assembly, a platform for Black cultural life and events.
Graph showing a decline in user engagement over time with a line chart.
A collage of five photos with the text "BLACK ASSEMBLY" and a description of their purpose.

The identity uses oversized type, community photography, acid green, black, white, and a high contrast digital system to create a brand that feels alive and direct. The acid green becomes the signal: bold, recognizable, and easy to carry across web, print, apparel, and social. Together, the system creates a digital home that feels like a platform, a record, and a gathering place.

IDENTITY

A black baseball cap floating against a cloudy sky, with the words "BLACK ASSEMBLY" in bright green text on the front.
A person with long dreadlocks wearing a black cap with bright green text that reads "Black Assembly" and a black jacket, looking down against a cloudy sky background. Large bright green text says "Black in Motion" across the image.

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