PARTNER

PRINTS FOR QUEER JOY

BRAND IDENTITY, ART DIRECTION, MESSAGING, DIGITAL EXPERIENCE.

A gradient background with colors blending from green to purple.

Black background with large white text reading "Pride in every print" and part of the word "Partment" visible at the bottom.

Partner began as an in-house project rooted in queer partnership, chosen connection, and the visual world of Proof Studio. What started as a personal creative idea became a fully realized print brand celebrating identity, history, community, and the beauty of taking up space.

Overview

Three colorful posters leaning against a wall. The first poster reads "FUCK THE SYSTEM" in rainbow-colored graffiti-style text on a black background. The second poster features a stylized illustration of lips with a rainbow gradient. The third poster says "TRANS RIGHTS ARE HUMAN RIGHTS" in bold black letters on a pastel gradient background.

Digital illustration of a woman with an afro hairstyle, wearing a pink earring, with her eyes closed and head tilted back, against a light blue background, in vibrant gradient colors.

A QUEER ART PROJECT CREATING VIBRANT PRINTS THAT CELEBRATE IDENTITY, HISTORY, AND COMMUNITY.

A digital graphic with a black left side and a green right side. The black section features large white text saying, "Wanna see you grow, flex, rise above," and includes interconnected gender symbols in pastel colors. The green section contains a white rectangular overlay with bold black text, "OWN IT," and smaller text discussing pride, resilience, and truth, along with a bright yellow label that says, "STAY LOUD."

Side-by-side display of colorful graphic artwork. The left side features a pink and beige gradient background with a sticker of a star-shaped sparkle and text 'QUEER VISIBILITY MATTERS' and a small yellow label 'REMINDER.' The right side shows a collection of illustrated posters with bold typography and colorful graphics, including a portrait of a person with earrings and the word 'Queen' in rainbow colors.

QUEER ART IS AN ACT OF RESISTANCE.

At the center of Partner is the idea of pride as something visible.Not quiet support. Not background symbolism. A bold, graphic expression of queer presence, memory, and belonging. The brand was built to feel personal, collectible, and rooted in the power of being seen.

CORE IDEA

Black silhouette of a cartoon dinosaur with an open mouth, standing on two legs, against a white background.

Collage of diverse portraits and illustrations celebrating LGBTQ+ pride, including photos of two women kissing, two women with short curly hair, a woman with colorful makeup, and abstract artwork with bold colors and lines. Some sections include text promoting pride collections and shopping.

The identity uses bold type, vibrant color, graphic composition, and print-forward layouts to create a system that feels expressive and direct. Every piece was designed to carry the energy of a poster, a statement, and an object worth keeping. The result is a brand that feels joyful, political, personal, and proudly visible.

IDENTITY

Colorful sign with the word 'VOTE' in large, bold letters.

A person wearing a beige cap and white shirt is arranging two colorful posters on a bookshelf. The left poster has the text 'TRANS RIGHTS' in bold black letters on a pink and blue gradient background, and the right poster features a digital illustration of two women with their eyes closed, one with curly hair and the other with a bun, in vibrant pink and blue tones.